The most basic of basic filters that you can use in After Effects, the Lens Effect. I decided to use the flare using the lens effect which had been effective in showing the transitioning of texts. I think this tool can be used in basic and advanced videos. I also ensured that the opacity of the text was reduced to 75% to give it a more realistic effect.
It is useful if you want to give your text/ video a more dramatic transition.
But be mindful not to overuse it.